With so many business interactions done via computer, how can modern B2B brands establish lasting customer relationships? It’s Sales 101: The way to win business is to focus on the customer’s needs and get them to believe you have what it takes to best meet those needs. Traditionally, this is done through a series of […]
Creating meaning, memories, and motivation A good change management strategy has many components, including a solid stakeholder analysis framework, a network for creating and empowering change advocates, and feedback channels to measure adoption. Perhaps the most important and undersold element, though, is storytelling. There are three key ways that storytelling helps drive organizational change: meaning, […]
Many things failed in Texas this week — including communication. I’m not talking about the spotty cell service; more jarring was the mix of silence and tone-deaf statements from our electricity and water providers.