With so many business interactions done via computer, how can modern B2B brands establish lasting customer relationships? It’s Sales 101: The way to win business is to focus on the customer’s needs and get them to believe you have what it takes to best meet those needs. Traditionally, this is done through a series of […]
Tag: Inclusion
How acronyms kill productivity and undermine trust
While the prevalence of corporate jargon and acronyms is easy to laugh off, it’s a real problem that has real costs for organizations in the form of time, misunderstanding, and distrust.