Creating meaning, memories, and motivation A good change management strategy has many components, including a solid stakeholder analysis framework, a network for creating and empowering change advocates, and feedback channels to measure adoption. Perhaps the most important and undersold element, though, is storytelling. There are three key ways that storytelling helps drive organizational change: meaning, […]
Tag: Corporate communications
The power of communication
Many things failed in Texas this week — including communication. I’m not talking about the spotty cell service; more jarring was the mix of silence and tone-deaf statements from our electricity and water providers.
How acronyms kill productivity and undermine trust
While the prevalence of corporate jargon and acronyms is easy to laugh off, it’s a real problem that has real costs for organizations in the form of time, misunderstanding, and distrust.